Resources The People of La Jolla, CaliforniaCorporate ClimbersHigh-income, high-expense urban singles.Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions.Golden YearsSeniors over 65 who live in the city.Most own their own home and have a low to moderate income. Most have a high school education or lower, while some have a college education.College LifeStudents in higher education. These individuals are enrolled in college or graduate school.People in college or graduate school.Multi-lingual UrbanitesUrban dwellers who speak more than one language.Some have a high school or college education, and they work in a variety of occupations. Moderate to upper-scale earning potential.Bright Lights, Big CityVery mobile singles living in the city.Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector. The People of San Diego, CaliforniaMelting PotLow-income, foreign-language-speaking urbanites.Lower-income population mainly employed in service jobs. Most have a high school education or lower.One-income MetrosSingle-income families living in the city.Families with adults approaching middle age with one partner working and the other a stay-at-home parent. Mixed educational status with some having a high school education and some college.Multi-lingual UrbanitesUrban dwellers who speak more than one language.Some have a high school or college education, and they work in a variety of occupations. Moderate to upper-scale earning potential.Aspiring UrbanitesUrban singles with moderate income.Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.Bringing Up BabyYounger urban couples just starting families.Mixed educational status with some having a high school education and some college. Income from the low- to high-end.